Super Bowl LX · February 8, 2026
The Halftime
Massacre
Bad Bunny
Official NBC Broadcast
135.4M
Viewers
VS
Kid Rock
TPUSA Alternative Stream
6M
Viewers
23:1
Viewer Ratio
4.4%
TPUSA Market Share
129M
Viewer Deficit
YouTube Aftermath
Bad Bunny
35M
Views
NFL official upload · Mon afternoon
TPUSA
20M
Views
All platforms · mostly post-stream
The Visual Reality
Reality Checks
The Puppy Bowl averaged 12.8M viewers in 2025—more than double TPUSA's numbers
TPUSA's "All-American" alternative captured just 4.4% of Bad Bunny's audience
129.4 million fewer Americans chose Kid Rock's "patriotic" alternative
Bad Bunny's performance is tracking to become the most-watched halftime show in history
TPUSA's X (Twitter) stream was cancelled due to licensing issues
Bad Bunny brought Lady Gaga and Ricky Martin. TPUSA brought Brantley Gilbert
Trump was caught watching Bad Bunny's show at Mar-a-Lago before posting his Truth Social rant
NBC charged $7M per 30-second ad. TPUSA streamed for free and still lost 23:1
Bad Bunny's all-Spanish performance had 129M more viewers than the "English-only" alternative
TPUSA's YouTube stream was flooded with Bad Bunny supporters posting Puerto Rican flags in the comments
America was given a choice between a Puerto Rican artist singing in Spanish
and Kid Rock's "All-American" alternative.
and Kid Rock's "All-American" alternative.
The market has spoken.